The time of the "curves" of keywords, which are also crookedly inscribed in irrelevant texts, is gone, to the joy of copywriters and living people. Inadequate SEO optimization is being replaced by LSI technology, which makes search more reasonable. It also contributes to a global increase in attendance. With LSI copywriting, you can create content that is most relevant to search engine queries. Let's tell about everything in order.
Search engines learn to analyze the hidden semantics of the text. Based on it, the pages are ranked. So, the text about cars, in which the key word “buy women's tights in Moscow” is inscribed with the required density and according to all the canons of SEO, is unlikely to take first place in the issue.
Search engines are developing intellectually: today they take into account not only the main keys, but also the surrounding context. The more words relevant to the main keyword, the better the page is ranked in the search. The density, the number of occurrences and their type (morphological, diluted, etc.) - all this is gradually becoming a thing of the past and loses its significance.
The essence of LSI is not new, but today and in the future, this technology is in trend. There is an opinion that in the next few years it will replace the usual SEO text optimization.
User requests are ambiguous. For example, the phrase "hot chocolate" can refer to both the musical group and the product. Then the words “group”, “track”, “download”, etc. should be decisive in the first case. In the second case, these are “recipes”, “how to cook”, “cocoa”. Let's enter a request to Yandex and see that not only the key is highlighted, but also the words related to the subject:
Specify it by adding the word “drink” and scroll the Yandex issue page down :
We will have more words. Select the appropriate and use them in the text in addition to the main keys.
Here is a more vivid example of highlighting relevant words that the user didn’t enter in a search engine, but could mean them:
Later we’ll tell you about other ways to search for such additional keys.
LSI should be used in competition. Actually, the analysis of the content of pages from TOP is based on the work of tools for collecting semantics. Here is the general algorithm of their work:
Some of the methods we have already touched on in the article:
There are other methods.
Next, go to the tab "keyword options" and see the list there. By default, it is sorted by relevance, but you can sort by the number of queries, for example (you just need to click on the column name).
Select the tab "keyword options" and find the desired list of rLSI and sLSI keywords. You can set the main query as negative keywords for convenience.
Using the scheduler, we analyze at least TOP 10 competitors using these two methods, select the most frequently used words and use them to write texts.
This question is asked on the forums. And really: is it necessary to optimize for LSI, if there is any necessary words for people in an exhaustive article?
This is the same as asking: do you need to use WordStat and other services to compile the semantic core of the site, if there is own head - a generator of ideas?
Definitely needed, because: