Hello everyone! I am Guru Bob. Welcome to the last lesson of the first module. In this tutorial, we’ll explore the business metrics of keywords. After all, we want people to make purchases on our sites?
Consider briefly what people use to conduct their business on the Internet .
Of course - this is advertising. Google Adwords (we will look at it later). There are also such giants as eBay and Amazone. We are looking for goods through the Internet. Also, people can search and use people who have created information products related to our niche. We also recall affiliate programs. Consider a few examples.
So, I'm at Google. The first thing I did was type vintage electric gutar in the search. We are interested in the region of the United States. Let me remind you that for Google Chrome there is a special Google Global plugin that allows you to view search results correctly for a given region. In FireFox, you need to specify the region manually.
In search results, you will also see a number of advertisements placed in the right-hand column. We see that for vintage (vintage) electric guitars there are only 2 advertisers. we want to see, as a rule, 4-5 advertisers in this niche. The more people advertised in this niche - the better sign that there is money here and earn.
How is this niche on Ebay?
Of course This is a major online store selling new and used goods. We do a quick search in vintage electric guitars. As a result, more than 1,200 offers. Hmm ... It seems there are few people offering this product. In the worst case, we can use to sell this product through the eBay affiliate program.
We conduct similar search. Only here we will touch on a wider range of services for vintage electric guitars. We wonder if there are books on our niche and how many offers, workshops, shops. At Amazone, we will try to explore the whole niche of vintage electric guitars.
Now let's go back to the search engines with vintage guitars. It is interesting to me to look at 4-5 sites from the top ten. What do they do place on their sites for this niche? What is the content? etc. Whether it is community sites, forums, directories or just informational. Do they sell guitars?
Currently, our site is in the first position. We are focused on selling guitars through the store Amazone . We have the main advertising emphasis on it. In second place is a specific specialty store for vintage electric guitars http: // www. vintageelectricguitar. org / .
This site was created specifically to attract traffic. Guitars are presented for sale, presented through the eBay store. The site owner receives his commission from the sale of guitars. He works through an affiliate program.
The next site in issue - Chicago Music Exchange
Obviously, this is a big store in Chicago. And they sell their own vintage electric guitars. Sales in this store are also available. but, they aim to attract customers on their own.
What else can I be interested in is the presence of information products about branded electric guitars. Do books, etc. I found one. But it was a book about playing a vintage electric guitar, and not about the guitar itself. This indicates the absence and gap of information on books in this niche. Sell the book does not work.
As you can see, the search and analysis of commercial indicators lies on the surface. Simply, you need to take a closer look at them. Try to look at sites and niches not only from the client. Naturally, there are subtleties of such a parameter. This is the task of the software.