Today there are many ways to create a reference mass. One of the tools is a link buying / selling exchange. Among them it is worthwhile to single out the exchanges for working with perpetual links (or permanent links), since this type of links is one of the most effective means from the point of view of optimization.
The value of an eternal link for an optimizer is that it is active, that is, it does not contain the noindex and nofollow attributes, the link to the site is acceptor placed in the context of the article or notes of the donor site. Payment for placing text with a link will be charged once when it is posted. A text note for placing a link is written either by the optimizer, or by the site owner (webmaster), or else the link is placed in the context of the finished article.
There is no definite answer to this question and the duration of the placement of the eternal link is usually understood as:
1. for the lifetime of the site / ownership of the donor site by one person;
2. Placing a link to the term of the financial guarantee of the exchange (usually not less than 3 months) depends on the quality of moderation of resources in the base of the exchange.
Properly placed perpetual links have an important advantage - they naturally look from the point of view search engines, and therefore have more utility from the point of view of the optimizer. Thus, many optimizers agree that it makes sense to buy perpetual links for future-looking projects — author or thematic blogs, services, online stores, etc. Although they clearly do not interfere with your satellites.
1. The link fits into the context of the page
A link placed within the text is more difficult to identify as purchased, because from the point of view of search engines, ss LCI leaves the user as a result of their work in the network is more likely to be inserted into the main text of the page, rather than in the sidebar or the basement of the page, ie. e., where usually place simple store bought links. Thus, the probability of getting pessimization from search engines for contextual links is negligible.
2. The cost of the link and its effectiveness
Despite the fact that the eternal links are not cheap, you must understand that the payment of such a link occurs once. Thus, with a properly chosen placement, the cost of such a link will decrease with time, and its effectiveness will increase, because the link trust transmitted to the acceptor site increases with its age.
3. Lack of "extra" links on page
Usually, exchanges monitor the quality of registered sites, therefore the risk of placing on a site with a large number of outgoing links even though it exists, but decreases greatly with a competent approach to the selection of sites. Thus Being located on a high-quality site with a minimum number of outgoing links, the perpetual link has a greater probability of indexation and transfers more reference weight to the site-acceptor.
4. Collection of low-frequency traffic using donor sites
Having done work on compiling and optimizing the district text of a link using low-frequency words and agreeing with the owners of the site on the placement of these texts on donor sites, you can additionally attract to the site-acceptor also low-frequency traffic, which, as you know, can be very effective (a- For mini-Dora that do not violate the conditions of search engines.
5. There is no “flashing” effect of the reference mass.
In the case of perpetual links, the reference mass is fairly constant. This is due to the fact that there are no situations when the page has flown out of the index of one of the search engines and we stop renting it. As a result of such actions, a rather impressive part of the reference mass is constantly updated, which does not give naturalness to these promotion methods.
1. Difficulty of tracking donor site parameters
Many important site parameters, such as, for example, the credibility of the owner of the added site, the type of traffic on the site, the uniqueness of the content, cannot be uniquely determined and effectively controlled over time. T. o. Such situations are possible when the site is added by one person, for example, the optimizer, and the owner of the site, having learned about the unauthorized use of his site, deletes all materials placed after adding the site to the exchange base. The same situation is with thematicity of the site, when the site can be tied to a topic on the exchange, but in fact, materials on any subject will be posted on the site.Thus, one of the main problems of stock exchanges is the qualitative post-control of the site base, when it is important for the optimizer to see the most relevant data on the sites, and not those that were at the time the site was added to the exchange base: changes in subtleties, texts and links on those sites where the optimizer links were placed; changes associated with the imposition of filters and sanctions, for example, the presence in the index and the “filtering” of the site.
2. Term of linking and guarantee of exchanges
As already mentioned, some exchanges guarantee the placement of links, so there is some certainty that the money invested will work for at least some minimum period. However, the financial guarantee period is limited and usually amounts to no more than 90 days. The further fate of the link is on the conscience of the webmaster of the donor site.
3. Higher cost compared with regular links with daily payment
Indeed, as mentioned in the pros, the cost of perpetual links is much higher than the cost of regular links, but if the optimizer clearly understands the purpose for which such links are purchased, then the investment will be a reasonable investment in the future of the project. Eternal links should be considered in terms of the quality of the reference mass, not its quantity, that is, “better is less and better.”
4. Lack of control over the placed links
If errors are found in the links after placement, then they will be impossible, or it is very difficult to fix or delete. Perhaps, in some cases, it will be possible to agree on these emergency measures with the owner of the site, but there are no automated means for solving these tasks on the exchanges.
5. Time-consuming work
If the placement of eternal links is aimed at obtaining maximum efficiency per unit of money invested, then you need to be more careful in developing and optimizing near-reference texts / notes, and on exchanges it is necessary to work carefully selection of sites for placement, in accordance with the site quality criteria developed by you.
6. The lack of a narrow thematic focus of donor sites
If the site owner places it on the stock exchange without being tied to any thematic category, then such donor site becomes a collection of texts on various subjects, which reduces the likelihood of a correct subject of a site search engines. As a result, links placed on such megatematic sites have less thematic weight compared to those sites where the subject is sustained.
7. Part of the funds may be ineffectively invested
As already noted, payment of the perpetual link occurs one time at the time of its placement. And here it is necessary to assess the reasonableness of spending a certain amount of money for a period of work links in the absence of guarantees of the exchange. You need to be prepared for the fact that part of the investment will not bring the expected efficiency and will be wasted due to dishonesty of site owners. Accordingly, it is necessary to strive to reduce this part of costs with the help of a comprehensive assessment of the “adequacy” of the site and its owner.
8. The extra attention of search engines is due to for cluster link placement
Unlike link exchange, normal links, when links are placed in the sidebar or basement of all or most of the site pages and, in general, are evenly distributed across these pages of the site, A separate area on the site for posting perpetual links. And often mater The channels of this selected area of the donor site are inferior in quality to the materials of other headings or sections, and in addition, they have some signs-bells that signal the search engines that sales links are available - different thematic content of published materials may be weakly related by subject or not at all have such a connection, a significant deviation in volume from pages in other areas of the site.
It is also worth mentioning other participants of the link exchange market - rotapost, kazapa and j2j. Although these systems are full-fledged market participants, they can be considered for serious use after they pass through the stage of their formation and maturity, when a sufficient base of sites is gathered and a corresponding assessment of the optimizer community on the effectiveness of work with these systems appears.
The idea of exchanging perpetual links as a tool to help automate the work of creating a network of high-quality backlinks is good, but at the moment there is no “perfect” exchange with optimizer’s perspectives, both in terms of capabilities, and in terms of the quality of their implementation, each system has both its own drawbacks and obvious advantages, and in the absence of such an “ideal” system, it remains to use existing systems, trusting advertising slogans in the hope that that links, like the money invested in them, are not lost ut without the knowledge of the optimizer, and will be long and efficiently. Thus, starting to optimize the reference mass and guided by the old, but true saying “do not put all the eggs in one basket”, you need to plan the quantity and quality of perpetual links, and then use the available tools to purchase the required number of links at sites with the necessary criteria quality.
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