Assembly Type Guide - Part 1 - Profit Hunter

I have not done video layouts for a long time. I think this mistake must be eliminated. Moreover, the bookmarks have accumulated a lot of useful video conversion and moneymaking.

This video is about subscription lists : what it is and why and why they are needed. Posted by Frank Kern. Watch the original video here. Don't wait for Palev, all the information below is basic and some of you may already have a mouth bone. However, I still consider it necessary to post it here in the blog, if only because it turned out to be useful for me personally, and I have never met such a strategic leadership, where everything would be so well laid out on the shelves. Another plus: the video was created by a man who himself makes money on it.

Here’s the confirmation:

Assembly Type Guide - Part 1 - Profit Hunter

With shrinkage and weighting, the total number of Frank's subscribers is about 400k. And this is only on niche sites. Mailings on Internet marketing are not taken into account. (The video also has a screenshot of Frank's annual profit. If you want, you can take a look.)

If you want to know the “magic” formula how to earn bread and butter with a subscription list, here it is:

  1. Create a targeted subscription list.
  2. Offer your (or partner) product to the subscribers.
  3. Offer a little more product ...
  4. and a little bit more ...

This formula annually brings Frank (and not only him) about a million cu, ie, from niche sales. Agree, there is nothing too complicated.

A bit of theory

For the subscription list to bring But it must satisfy three conditions:

  1. It should be aimed at the market that buys goods online.
  2. Subscribers should themselves look for what you are selling.
  3. Personally, you and your advice should be of value to subscribers, otherwise the failure of your venture is inevitable.


First and foremost, you do not need subscribers (no matter how many was) who are not going to buy your goods. Choose a niche where there are buyers and there are sellers (the latter suggests that the niche makes a profit).

To find such a niche, answer the following questions:

  • do visitors buy niche products currently ?
  • are there any niche advertisers?
  • how long does a niche bring advertisers a profit?

Finding answers to these questions is not at all difficult.

Item number 1. Buyers.

To find out whether visitors are buying a niche product (in this case, informational), visit Clickbank, in particular, the site’s trading site.

Imagine that you want to sell e-books to novice golfers. First of all, you should find out if there are any books on this topic and how well they are sold.

Assembly Type Guide - Part 1 - Profit Hunter

There are such goods, moreover, they go quite well (gravity. 2-3).

Assembly Type Guide - Part 1 - Profit Hunter

Item number 2. Advertisers / sellers.

Assembly Type Guide - Part 1 - Profit Hunter Do a search for golf or golf book (to make a search in the USA, use the Garrett toolbar). If the search results have contextual advertising (even better, if there is a lot of it), then the product is in demand. Advertisers won’t pay for traffic that doesn’t pay off, right?

Item No. 3. Market stability.

To find out how stable / seasonal the market is, use Google Trends.

Go ahead.


A subscription list is created for a specific purpose. And this goal is to sell the product to subscribers. At first, it doesn’t matter at all what product you will sell: yours or someone else’s. But in perspective, your own product will bring you much more money than an affiliate.

Simply select a product that matches the above three points, and you will be happy 🙂 Do not reinvent the wheel.

The harsh reality

The majority of visitors (97-98%), for the first time who hit your mini-site, did not buy anything from you. Many of them in general will never buy anything even if they become your subscribers. And this is in the order of things. However, on the other hand, many of the subscribers will eventually buy at least something from you. That is why you need a subscription list.

With the right approach, even a small leaf can gild you. Even if you stop adding subscribers, a quality target sheet can feed and dress you for many years in a row.

As an example, Frank cites his list of 7236 subscribers. All communication with subscribers over the past three years has been limited to irregular emails in which Frank shared useful information that he found on the Internet or received from his partners.

Frank has not updated the list since the beginning of 2005, but this did not prevent him from raising a million y from him twice. e. with the sale of their courses Serializer and Ultra Underachiever (together with Ed Dale) in 2005-6 and $ 200k from the trial launch of Mass Control in late 2007.(An example is not typical, but it is important to understand the principle itself.)

Therefore, a huge subscription list is completely optional . What you need is to create a target sheet, ready to buy your products, and work with it.

The time has come to reveal another "magic" formula - namely, how to create a subscription list .

  1. Find something that will benefit your potential subscribers.
  2. Offer visitors this something in exchange for their e-mail addresses.
  3. Repeat steps 1 and 2 for each new niche.

This is how Frank collected its 400k subscribers (in niches far from online marketing, i.e. where nobody knows anything about Frank himself).

The earnings scheme using a subscription list looks like this:

Assembly Type Guide - Part 1 - Profit Hunter

Common problems faced by a novice

  • where to get traffic;
  • what to distribute as a bonus;
  • how to turn the subscriber into a buyer; and
  • how to solve technical problems (opt -in, answering machine, etc.)


You can buy it, you can borrow it from partners, you can bring it through web 2. 0 resources and search engines. Frank attracts niche traffic exclusively through PPC, banners and custom e-mail newsletters (mail drops - not to be confused with spam).

Do not be afraid to pay for traffic. Paying PPC, you do not throw money away: the traffic turns into subscribers, subscribers - into buyers, and buyers - into regular customers. With the right approach, you have to earn a lot more from it than you spend.

A bit of arithmetic
  1. If you spend $. 10 per visitor, 1000 visitors cost you $ 100.
  2. If 20% of visitors (average for search and other third-party traffic) subscribe to the newsletter, you get 200 subscribers.
  3. Therefore, each subscriber costs you $. 50.
  4. During the first week, 3% of subscribers should buy your product (also an average). These are 6 subscribers.
  5. If you sell goods for $ 97, your revenue will be $ 582.
  6. Net income is $ 482, and you still have subscribers, and these are 194 people who may buy your product in the future!


As a bonus, you can distribute:

  • free reports (old and proven method);
  • downloadable audio clips;
  • video;
  • Anything that can be useful to your target audience.

Turning the subscriber into a buyer

If a person is not going to buy goods here and now, you will have to build a certain relationship with him and gain his trust. It is easiest to do this with the help of high-quality and relevant materials on the topic. But there is something else that can help you:

  • you have to stand out from the competition (let it not be an end in itself) - do something better or more than others;
  • make your product exceptional, offer something that no one else in your niche offers (examples: Autumn Marathon, Stompernet lessons - with their help Ed Dale and Andy Jenkins drew the attention of the entire marketing world);
  • tell the truth and only the truth, you can only deceive your subscribers (and not all of them) only once;
  • do not convince subscribers to buy - help them make a choice;
  • use different means of communication: audio, video, TV seminars, e-mail ... different types of communication are perceived differently, which gives you the opportunity to convey your idea to the subscriber the way you see for yourself.

All of this is based on one psychological point: a person is inclined to trust either a friend or a recognized authority in his area of ​​interest. Your task is to become for the subscriber either the first or the second (ideally both). A good example: Andy Jenkins and his brainchild - Stompernet. On the one hand - Andy, a nice guy in a cap, just like you and me. On the other hand, Stompernet is a private club, the membership of which is the ultimate dream of most Internet entrepreneurs.

The 2nd part of the manual on technical issues will be published tomorrow.

p. with. BlueHatSeo's 2nd article from the trilogy will be published towards the end of the week. It is three times longer than the first, so its translation will take longer.

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