To successfully hold a position in the TOP-1 Google, you need to know your competitors. What are their websites? What kind of queries do they use? etc. The analysis of competitors of their micro niches is strategically important in promoting and developing their online business. These are the basics of market knowledge.
As you noticed from the picture, I entered the program Market Samurai , module SEO COMPETISION . I do an analysis on the key query kitesurfing boards (kitesurfing boards). The first ten competitors from the TOP-1 are reflected in the main window of the module.
Let's look at the result of issuing Google for this query:
Here we should be interested in a few moments. The first is advertisements in the sidebar of the issue and in the top (this is the second).
The first thing that easily catches your eye is the presence of an ad from Amazone. com . This is a new type of advertising and shopping Amazone has a very good review in the Google Product.
The following announcement from NextTag. com is a generic ad. Created by a common phrase.
But, here is Kitesurfing Lessons Maui - this is a real business with real goods. Also Kiteboarding Gear Sales and Kitesurf Wholesale .
There is also an announcement from ShopZilla .
In the top (above issue) we see an ad from XenonBoard s and CosmicKites . Ads have the exact phrase.
Now we look at these sites. Moving to the site CosmicKites :
Obviously, this is an e-commerce site. To receive offers and make purchases you need to register. This is a classic site in a commercial style. They have their own blog and so on. For me, it is obvious that there are a lot of goods and a lot of keywords. The site is seriously engaged. It is optimized. I will highlight that this is a classic, standard site.
If you just browse the site and close it, then there is no point in such an analysis. Competitors need to “follow”. 🙂 What will help me? I create a separate notebook in Evernote . I’ll name the notepad kitesurfing boards, and I will write as a tag on the ecommerce site . I’m wondering how often new announcements come in. Take a few photos, look at the dates of new blog posts, etc. I’m wondering how active this site is. Evernote I will easily keep track of the content update history on the site.
Now let's go back to Market Samurai . Let's look at the first site in the list. Click on it.
it's simple site under Adsense. And static. But it is in the top. It's great! Such a stingy site is in the top. What does Market Samurai tell us about it?
The site has only 7 pages in Google (IC), only 37 backlinks, which indicates low competition. Ok. I will create a notepad in Evernote and for this site.
Go to the next site.
There are already 386 pages in the index.The page is part of a large site Wind Wizards . I was interested in the text of the subsection Beginner Kiteboards (kiteboards for beginners) and a video lesson. I will make a note in Evernote.
I will add an entry to the already created kitesurfing boards notebook. In the body of the note, I would like to note “Excellent instructional video.”
Ok. What else is there on this topic on YouTube?
Wow! Here is a whole collection of educational videos. The first video of the lesson has 90,000 views. This is fantastic. I’ll add the “blog idea” tag to Evernote (blog idea).
Your task is to explore all sites from the 10-ki. Highlight the highlights of the site: content, videos, galleries, social audience from social networks, etc. Look at the content and how it uses the keyword from your micro niche, as well as in headlines, advertisements. Check all for yourself. This will give you an overall picture of the competition.