When working with advertising, it is very important to have on hand relevant statistics. You can analyze it directly in Google Adsense, and you can through WPD. We will analyze the income and statistics for the context.
Each Google Adsene member has their own unique Publisher ID . You will see it in the upper right corner on the Adsense settings panel.
Publisher ID we need to integrate the Adsense account into WPD.
I use a platinum WPD account. If you have a different account, then WPD will look more compact. Platinum account is needed when you already have hundreds of sites.
Consider connecting Publisher ID on the example of one of my site. In front of each site in WPD there is a link Show Options . We press on it.
Next, click on the link Settings . You will get rid of the fact that in the settings there is a separate field for Adsense. All you need to do is paste the Publisher ID and save the settings.
On the options panel of the site there is a link Ads. Banners . We press on it. You will see a page with different ad settings. Click on the button insert an ad . Choose Adsense.
The ad appearance settings in WPD are the same as Google Adsense . But in WPD you can immediately indicate where to place an ad on the page. I indicated the placement in the middle of the article.
How is this kind of accommodation convenient and advantageous? The optimized article has keywords and phrases. Adsense analyzes the text on the page and selects advertising relevant text. So, the announcement among keywords, that is, in the text itself, will be the most relevant.
On some sites you can see ads immediately after the title to the article. Also helpful reception. After all, in the emblem, as we remember, the main keywords of the article are placed.
To say that this is the least efficient way is impossible. It all depends on the site design, subject matter, amount of content, color schemes, etc. For the selection of an effective space for advertising, analysis is needed.