SEO optimization is a complex and very dynamic field of activity in which it is easy to make a mistake. The main thing - to be able to correct their shortcomings. In this post we will examine 5 common mistakes that some optimizers make regarding content and link building. Both beginners and real pros are mistaken, therefore we recommend this post to everyone to read.
This is a bad strategy. Although many do it that way, to follow the crowd means to be guaranteed to find your website, say, somewhere on the 10th page of issue. A good strategy is to refer not only to the main page, but also to the internal pages.
Take Wikipedia for example. This is the site that is the sixth most popular in the world. Majestic SEO shows that Wikipedia has a total of 600 million backlinks, and of these, only 6 million (i.e. only 1%) are home.
By spreading the link mass to the entire site, rather than concentrating it on one page, you make backlinks and traffic coming from them more targeted. And it looks natural. People do not have to search the entire site for what they need, because they have already shown this by putting a suitable backlink on the internal page.
In addition, visitors who receive information of interest to them, improve behavioral factors, which, in turn, increase the visibility of the site in search.
SEO optimization is a dynamic phenomenon, and the position in the issue is constantly changing. Therefore, the campaign to promote requests to the TOP never stops. Look at the situation with the eyes of the PS: nothing interesting happened to the site, then he suddenly “came to life” and began to overgrow with links, and after getting into the first place - again silence. It looks suspicious, isn't it?
PS may “think” that links to the site were purchased for some time, and upon reaching the result, the purchase stopped. Such a guess of a search engine can only negatively affect the work done. The second assumption of the PS is that the page became viral for a short time, and then its popularity quickly faded away, because the topic became irrelevant. So it makes no sense to rank it high.
Continue to create the appearance that the pages of the site are interesting to users. Do not stop buying links.
How often does content update on most sites, especially commercial ones? Not too often. For example, the page "About the company" or "Services", product cards do not need frequent updating (well, if it happens several times a year).
The site is “napping”, but the search engine does not like inactive sites. If you have a blog in addition to the main site on the same domain, then it is worth adding one page at least once a month or a week. Each optimized page brings additional traffic that can be converted into customers.
For example, take HubSpot. com: 70 percent of their traffic comes from their old blog posts. 70% of casual visitors who receive a portion of high-quality and interesting content are converted into customers.
There is no need to focus all your attention and seo budgets on blogging in business, but to refresh the site with relevant and interesting content is definitely worth it.
Once George Lois (advertising legend) said: "If you think people are stupid, you will spend your whole life doing a silly job."
People are smarter than they seem. Potential buyers expect that they will present the goods in a creative way. But the most important thing is that they want to trust and understand that they are spending money with great benefit.
Therefore, the content you create for ranking in the UA should be relevant to the promoted requests and trustworthy. Search engines are also endowed with a certain intelligence: they become smarter with each passing month. This is evidenced by the technology LSI and Google RankBrain, already embedded in the search algorithms. Therefore, you should forget about deceptive techniques in SEO.
What content is considered relevant:
If at least one of the criteria is missing, the content will not be considered relevant.
are not used. It has long been known that the diversity of the anchor list plays a crucial role in simulating the naturalness of the reference profile. Many SEOs underestimate brand anchors, which include:
At the beginning of this post it was said that you should not refer to the main one, ignoring the internal pages. So it is, but not in the case of such anchors. When you write a guest (or corrupt) post that mentions your brand or domain name, it is advisable to make it clickable. This is a great opportunity to improve the ranking of the site (if, of course, the anchor is written in the text harmoniously and complements the idea of the article).
Such a strategy is not punishable, on the contrary, it can bring a significant improvement in the site position.
Once again, let's do the work on the errors and summarize the above.