Not so long ago not many Russian-speaking users knew about Instagram. Everybody asserted that this platform was unsuitable for doing business, since there were too few audiences for advertising services on it.
Now Instagram is experiencing the beginning of a rush in business, because the audience here is more “lively” and responsive than in the same “Vkontakte”, and every year it only increases.
Currently on Instagram they earn in the following ways:
Prospects are huge, because you can recruit subscribers using mass-trading, and the restrictions on follow-up here are still rather weak. For example, there is a case when a person received 1.5 million subscribers in six months from 6 thousand rubles of investments, developing his network of accounts, and now sells 6 advertising places per day (the source of the case - https: // vk. Com / instahack? w = page-96867474_49358381).
Next, we will touch on the main stages of website / business promotion on Instagram
At this stage you need to create a name for yourself, a profile description, put a link to your Internet resource ( or on a group in another social network), link your account to Facebook (this is necessary for security), make an original and memorable avatar (which will be noticeable in the search).
Initially, you need to upload at least 12 photos so that your visitors can see the content-filled page in their mobile.
You can add comments to photos, but do not rush to sell immediately. You can show and tell how you run a business, its backstage, some interesting events, the view from the office window, the process of creativity, etc. It is important that the photos are yours: Instagram was conceived as a platform for placing personal photos. It is customary to share their lives, and not to use aggressive advertising. Increase loyalty by talking about yourself and your employees. By the way, you can upload not only images, but also short videos.
Later, you can collect feedback from your customers in this way:
A few words about hashtags. By adding popular Russian tags to the comments on the photo, you get additional traffic from searching Instagram. If you add relevant hashtags, then you get more targeted transitions to your page, which can be converted into subscriptions. You can also set a unique company tag that is not found anywhere else, so that people who are already familiar with your brand can find your publications on this tag in a social network search engine.
Frequency of publications. It is necessary to add 2-3 photos every day, distributing posts evenly, rather than spreading them in batches. There are deferred posting services (for example, Onlypult. Com, SMMplanner, SMMtool), but use them with caution, since Instagram does not encourage their use. For example, not so long ago, users who used Novapress autoposting were blocked. Although with Onlypult. com without problems work large foreign companies.
This user base is necessary for mass-folding. Briefly about what it is. You subscribe to people - they mutually subscribe to you, if you are interested in them (as on Twitter). The better the base for mass-folding, the more people sign up for you.
The base is collected as follows.
One of the most well-known parser programs is Instatool PRO.
In parallel with the maintenance of your blog, you need to recruit target subscribers. You can do this in several ways.
No. 1 Massfollowing and Mass-Licking (mass likes putting users). This is the cheapest, almost free way to promote. However, it can be attributed to spam, because the developers of Instagram do not welcome this method.
There are limits on the number of actions taken per hour and per day, exceeding which, you can get a ban. The safest way to promote is manual folloking / liking. The alternative is software that imitates a person’s work (i.e.,actions are not performed at equal intervals of time, but randomly). With automatic follow-up, it is important to choose proven software and services: there is a possibility of a ban.
At the moment, there are such daily limits (within the official API):
It should be noted that Instagram algorithms are constantly improving and becoming more rigid to this kind of cheating. Therefore, it is necessary to try to unwind today (or even yesterday), because it is not known whether you will get this opportunity in the near future.
№2 Contests . The essence of all contests: you promise a prize to your subscribers for telling their subscribers about you. They may mention your company and its unique hashtag in their competitive post and, after earning a certain number of likes, earn a prize.
No. 3 Paid Advertising. You can advertise in star accounts, thematic blogs, blogs of popular users. The main thing is to live there your CA. You are required to select sites and analyze conversions from spent advertising.
As you can see, Instagram promotion is very real and very relevant, especially since there is now quite a lot of useful practical information on this topic in the public domain.