Even if you carefully select the semantic core, optimize the content for queries and choose only high-quality donor links, do not lose sight of another "mystical" ranking factor - behavioral. Obviously, he can raise the position of the site in the issuance.
Google has repeatedly and unequivocally stated that the behavior of the user who is looking for information in the PS affects the ranking, and not only. In general, improving this factor improves the quality of the site itself, and, consequently, your profit. Moreover, if quite a few pages have good PF, Google can mark this and improve the position of most of the site. However, the deterioration of user behavior leads to sad consequences. Even if some pages have low rates compared to competing resources, search engines can pessimize other pages, and even the entire site.
We present here several PF metrics that must be taken into account in order to improve the visibility in the output.
CTR is the clickability of the snippet in the output. In other words, this is the ratio of the number of users in a search engine to the number of clicks on the link leading from SERP to a page on your site.
There is no common, well-defined CTR for all sites, but Google expects it to fall within certain limits set for certain types of requests. For example, for branded keywords that have reached the TOP of the issue, the CTR should be about 50 percent. For non-branded requests in the first place of the TOP, it is usually about 33%, 15% for the 2nd and 10% for the 3rd place in the issue. If the pages fall out of this range of values, even if the index is higher, the search engine can reconsider the position of the site.
How to improve CTR
If a person who is looking for an answer to his question quickly leaves the page back to the results of the issue, then this action is indicator of poor quality content. If users often return to the search after a quick scan of the page, then this may serve as a signal to lower the position of the site on a particular request.
How to reduce this indicator
The time spent on the site is the interval between clicking on the link to the page of your site in the issue and returning to the search results. The more this indicator, the better: it serves as an indicator of the value of content for targeted visitors. The ideal case is when the user immediately gets to the right page and finds exactly the information he was looking for.
How to improve the duration of a visitor’s visit to the site
It is important to use “white” SEO optimization techniques, since they are the ones that lead to the improvement of behavioral factors. "Black" methods of increasing this indicator, such as artificially increasing the time spent on the site (see cheat behavioral factors), are considered risky. The only way to optimize the PF is to focus on how to help users find the right information on your site.